01
Time is literally freedom
Criminal defense prospects are in crisis. Arrests, DUI charges, and felony allegations need same-day response. Every hour you delay, another firm answers first.
For Criminal Defense Attorneys
Respond first when freedom is on the line
Criminal defense prospects need answers now — not tomorrow. 79% hire whoever responds first. FirmFirst ensures you respond in minutes, win the retainer, and never miss an after-hours arrest inquiry.
How a $8,000 retainer walks out the door
Friday night. Your phone's on silent.
11:47 PM
DUI arrest in your jurisdiction
Prospect searches 'criminal defense attorney near me' from the police station. Needs representation for a Monday arraignment.
11:49 PM
Intake form submitted to 3 firms
Yours included. Two competitors also received the inquiry. You won't see it until Monday morning.
11:54 PM
Competitor responds
Another attorney got a text notification, reviewed the details, and called the prospect's spouse within 7 minutes.
12:15 AM
Retainer signed
The competitor quoted $8,000 for DUI defense. Family paid the retainer by phone. Case closed — for them.
Monday 8:30 AM
You see the inquiry in your inbox
56 hours too late. The prospect has an attorney. You never even knew they needed one.
$8,000
That's what the other firm earned while you slept. One DUI retainer. Gone.
Criminal defense-specific challenges
02
After-hours emergencies are your highest-value cases
Arrests happen at 2 AM on Saturday. DUI stops happen Friday night. If your intake shuts down at 5 PM, you're losing your most urgent — and most profitable — cases to competitors.
03
High volume of unqualified inquiries
Criminal defense attracts a mix of serious felony cases ($5K–$25K retainers) and minor infractions ($500–$1,500). Without pre-qualification, you waste consultations on cases that don't match your practice.
of defendants hire whoever responds first — speed wins criminal defense cases
Martindale-Avvo Consumer Research
How FirmFirst helps criminal defense attorneys
30-second notification for urgent cases
Arrests and DUI charges can't wait until morning. FirmFirst notifies you instantly — text and email — so you can respond from your phone, even at 2 AM.
Criminal defense intake form template
Pre-built form with criminal defense questions: charge type (DUI, felony, misdemeanor, domestic violence), arrest date, court date, bail status, and prior convictions.
Qualify before the consultation
Intelligence signals reveal employment status, location, and phone type. Prioritize serious cases with ability to pay over prospects who need a public defender referral.
Win the retainer before competitors respond
Criminal defense retainers range from $2,500 to $25,000+. Average DUI retainer: $5,000. Respond 5 minutes faster, win 1 extra retainer per month — that's $60K/year.
Built for every criminal defense matter type
FirmFirst's criminal defense intake form captures the right questions for each charge type.
- DUI / DWI
- Felony Defense
- Misdemeanor Defense
- Drug Offenses
- Assault / Battery
- Domestic Violence
- Theft / Burglary
- White Collar Crime
- Juvenile Defense
- Probation Violations
- Expungement / Record Sealing
- Federal Criminal Defense
- Sex Crimes Defense
- Weapons Charges
- Fraud Defense
- Traffic Offenses
How it works for criminal defense attorneys
1
Prospect submits inquiry
DUI, felony, or misdemeanor — your criminal defense intake form captures charge type, arrest date, court date, bail status, and urgency. Available 24/7.
1
Prospect submits inquiry
2
You're notified in 30 seconds
Text and email with prospect name, charge type, court date, and intelligence signals. Even at 2 AM. Review and respond from your phone.
2
You're notified in 30 seconds
3
You call back prepared
Employment data, location, and contact validity — know who you're calling before you dial. Assess ability to pay before investing consultation time.
3
You call back prepared
4
Client signs retainer
You responded in 5 minutes. The next firm took 12 hours. The prospect's family felt relief, trusted you, and signed the retainer. That's $8,000 you would have lost.
4
Client signs retainer
Results from criminal defense attorneys
< 5 min Average response time
79% of clients hire first responder
$49/mo Less than one billable hour
Common questions from criminal defense attorneys
Can FirmFirst handle after-hours arrest inquiries?
Yes — FirmFirst works 24/7. When a prospect submits an inquiry at 2 AM after a DUI arrest, you get a text and email within 30 seconds. You can review the details and call back from your phone. No office hours required.
How do I prioritize DUI cases over minor traffic offenses?
Your intake form captures charge type, so you can immediately see whether it's a DUI ($5K–$8K retainer), felony ($10K–$25K), or traffic ticket ($500). The intelligence report adds employment and location signals to help you prioritize.
Do I need to change my existing website?
No. Embed the FirmFirst intake form on your current site with a single code snippet, or share a standalone form link. Setup takes under 5 minutes.
What happens when I hit 10 inquiries on the free plan?
You keep using FirmFirst. We'll prompt you to upgrade to Pro Solo at $49/month — less than the cost of one hour of criminal defense work. Pro gives you unlimited inquiries plus person enrichment.
Does FirmFirst help with conflict checks?
FirmFirst surfaces prospect identity information (name, employer, location, contact details) that helps you run conflict checks before the first consultation. It doesn't replace your conflict check process but gives you the data to run it faster.
Start winning more criminal defense clients
Free for 10 inquiries per month. No credit card required.
- Free for 10 inquiries/month
- No credit card required
- Setup in under 5 minutes