For Small Firms (2–10 Attorneys)
The average law firm converts just 14% of inquiries. With multiple attorneys, practice areas, and staff handling intake differently, leads get lost. FirmFirst routes every inquiry to the right attorney, tracks response times, and shows you what's converting — and what's not.
Monday morning. Your receptionist is juggling three phone lines.
9:15 AM
Immigration inquiry submitted via website
H-1B visa case, employer-sponsored, $7K retainer potential. Form goes to the firm's general inbox.
9:45 AM
Receptionist sees the email
Routes it to the family law partner by mistake (name sounded like a custody case).
11:30 AM
Family law partner reads it
Forwards to the immigration attorney with a note: "This is yours."
2:00 PM
Immigration attorney sees the forwarded email
Calls the prospect. "Sorry, I already hired a firm that called me back this morning."
2:01 PM
Five hours from inquiry to callback
The competing firm responded in 20 minutes. Your firm had the better immigration attorney — but the other firm was faster.
$7,000
Wrong attorney. Slow handoff. Five hours. The prospect didn't care who was better — they hired who was faster.
Multiple practice areas, one general inbox. The receptionist guesses who should handle it. Sometimes correctly. Sometimes not. Every wrong route adds hours to response time — and 79% of prospects hire whoever responds first.
How many inquiries came in last month? How many became clients? Which attorney converts the highest? Which marketing channel works? If you can't answer these questions, you can't improve. Most small firms can't answer them.
One attorney uses a legal pad. Another has a spreadsheet. The receptionist writes sticky notes. The paralegal keeps a running email thread. There's no standard process, no shared system, and no way to know what's working.
Average law firm conversion rate — top performers hit 40%+
Martindale-Avvo / First Page Sage
Immigration inquiry goes to the immigration attorney. Family law goes to family law. Routing rules ensure the right attorney gets notified — in under 30 seconds — without the receptionist guessing.
See total inquiries, response times, and conversion rates across your firm. Know which attorneys respond fastest, which practice areas convert highest, and which marketing channels generate the best leads.
Every practice area gets its own intake form with the right questions. Family law asks about children and custody. Immigration asks about visa type and timeline. Consistent data collection across the firm.
Know which attorneys respond in 5 minutes and which take 5 hours. Response time data helps managing partners coach their team and identify bottlenecks — before the leads are lost.
Prospect submits through your website intake form. FirmFirst identifies the practice area and creates a prospect record with contact details and case information.
Inquiry arrives
Routing rules match the inquiry to the right attorney based on practice area, location, or custom criteria. The right attorney is notified in under 30 seconds — no receptionist guessing required.
Routed to the right attorney
Text notification with prospect details, intelligence signals, and case summary. The attorney reviews and calls back between meetings — fully prepared.
Attorney responds from phone
Firm-wide dashboard shows inquiry volume, response times, conversion rates, and revenue attribution. See which attorneys perform best and which channels deliver the highest-value leads.
Managing partner tracks results
"We had no idea how many leads we were losing. FirmFirst showed us that 30% of inquiries were going to the wrong attorney. After we set up routing rules, our firm conversion rate went from 12% to 31% in two months."
You define rules based on practice area, location, or custom criteria. When an inquiry matches a rule, the assigned attorney is notified instantly. If no rule matches, it goes to a default queue that your office manager or managing partner monitors.
Yes. The firm dashboard shows response time, conversion rate, and inquiry volume for each attorney. Managing partners use this data to identify bottlenecks and coach their team.
FirmFirst is designed to complement your existing practice management software. Prospect data can be exported to your PMS when you're ready to open a matter. Direct integrations are on our roadmap.
Pro Firm ($149/month) supports unlimited users. Every attorney, paralegal, receptionist, and office manager gets their own login and appropriate access level.
FirmFirst supports multi-location routing. Inquiries can be routed based on office location, practice area, or both. Each office sees its own pipeline while managing partners see the firm-wide view.
Free for 10 inquiries per month. No credit card required.