For Mid-Size Firms (11–50 Attorneys)
Mid-size firms invest heavily in marketing but have no visibility into what converts. FirmFirst centralizes intake across offices and practice areas, routes inquiries instantly, and gives managing partners the conversion data they've never had.
Quarterly partners meeting. The managing partner opens the marketing report.
Q1 Review
We spent $43,000 on Google Ads and directory listings last quarter.
The CMO presents the numbers.
The question
Managing partner asks: "How many clients did that $43K generate?"
Silence. Nobody has a number.
The workaround
Office manager pulls together a manual count: "We think around 35 new clients last quarter."
But she's not sure — data lives in 4 different systems.
The math
35 clients from 250 inquiries. 14% conversion rate. $1,229 cost per client.
The partners exchange glances. That's not a number anyone's proud of.
The real question
"What happened to the other 215 inquiries?"
Nobody knows. Some were never responded to. Some went to the wrong attorney. Some sat in inboxes over weekends.
86%
of your leads didn't convert — and you can't tell the partners why.
Multiple offices, multiple practice areas, multiple intake methods. Some attorneys use email. Others rely on their assistant. The main office has a receptionist. The satellite office has voicemail. There's no single system — and no single view of what's happening across the firm.
Your firm spends $50K–$200K annually on marketing. Google Ads, directory listings, referral networks, sponsorships. But when a partner asks "what's our cost per client?" — nobody has the answer. Without conversion tracking by source, you can't optimize spend.
When the intake coordinator leaves, institutional knowledge leaves with them. The replacement needs weeks of training. Without standardized workflows documented in a system, every departure creates a gap — and leads fall through.
wasted annually on marketing that doesn't convert — because firms can't track what works
Martindale-Avvo / First Page Sage
Define routing rules by practice area, office location, attorney availability, or custom criteria. Immigration inquiries go to the immigration team. The Denver office handles Colorado prospects. Complex rules, instant execution.
Inquiry volume, response times, conversion rates, and revenue attribution — across every office, practice area, and attorney. Managing partners get the data they need for partner meetings, budget planning, and marketing optimization.
Intake processes are defined in the system, not in someone's head. When a new intake coordinator starts, the workflow is already there. Consistent data collection, consistent routing, consistent follow-up.
Every inquiry automatically enriched with contact validation, employment data, and fraud signals. At 100+ inquiries per month, the intelligence layer saves hours of manual research and helps your team prioritize high-value prospects.
Every inquiry — web form, email, phone, referral — flows into one system. No matter which office or channel, FirmFirst creates a prospect record and starts the routing process.
Centralized capture
Rules-based routing matches each inquiry to the right attorney or intake team based on practice area, location, case type, or custom criteria. The right person is notified in under 30 seconds.
Intelligent routing
Attorneys and intake staff get instant notifications with prospect details and intelligence signals. Respond from any device, add notes, and track every touchpoint in one place.
Team responds fast
Firm-wide dashboard shows inquiry volume, response times, conversion rates, and marketing attribution. Export reports for partner meetings. Identify bottlenecks. Optimize spend.
Partners see the numbers
"For the first time, I can walk into a partners meeting with actual conversion data. We discovered that 40% of our Saturday inquiries were never answered. Fixing that alone added $180K in annual revenue."
Custom pricing based on firm size, number of offices, and inquiry volume. Contact our team for a tailored quote. We'll walk you through the platform and build a plan that fits your firm's needs.
Yes. Routing rules can combine multiple criteria: practice area, office location, attorney availability, case type, and custom fields. Rules execute instantly — the right attorney is notified in under 30 seconds.
Most mid-size firms are fully operational within 1-2 weeks. We provide dedicated onboarding support, help configure routing rules, and train your intake staff. The system is designed to work alongside your existing processes, not replace them overnight.
FirmFirst complements existing practice management software (Clio, MyCase, PracticePanther, etc.). Prospect data can be exported when you're ready to open a matter. API access and direct integrations are available for enterprise clients.
Firm-wide dashboard with inquiry volume, response times by attorney, conversion rates by practice area, and marketing source attribution. Export reports for partner meetings. Filter by date range, office, practice area, or individual attorney.
Custom pricing for firms with 11+ attorneys. Talk to our team.