Emotional, urgent prospects
Family law inquiries are time-sensitive. Divorce, custody, and domestic violence cases need immediate response. Waiting 24 hours means losing the client to a faster attorney.
For Family Law Attorneys
Family law prospects are emotional, urgent, and shopping fast. 79% hire whoever responds first. FirmFirst helps you respond in minutes — not hours — and convert more clients.
Tuesday evening. You're at your kid's soccer game.
6:32 PM
Contested divorce inquiry submitted
A prospect with two children and a disputed property just filled out your intake form. High-value case: $8K–$15K retainer.
6:33 PM
Form submitted to two other firms
She's anxious and comparing options. Your form is one of three she submitted in the last 10 minutes.
6:38 PM
Competitor calls her back
Another attorney got a text notification, reviewed the inquiry on his phone, and called within 6 minutes.
6:52 PM
Retainer signed
The competitor quoted $10,000. She paid the retainer deposit over the phone. Case closed — for them.
Wednesday 8:15 AM
You see the inquiry in your inbox
14 hours too late. She's already represented. You never even knew she existed.
$10,000
That's what the other firm earned while you were offline. One contested divorce retainer. Gone.
Family law inquiries are time-sensitive. Divorce, custody, and domestic violence cases need immediate response. Waiting 24 hours means losing the client to a faster attorney.
Family law attorneys get more inquiries than most practice areas, but only 14% convert to clients. Many prospects are shopping or can't afford representation. You need to qualify fast.
Family law prospects reach out at night and on weekends when emotions are high. If your intake shuts down at 5 PM, you're invisible to nearly half your potential clients.
Lost annually to slower competitors — just 1 missed retainer per month
Martindale-Avvo Consumer Research
Get notified in under 30 seconds when a prospect submits an inquiry — day or night. Respond from your phone before they contact another attorney.
Pre-built intake form with family law-specific questions: case type (divorce, custody, adoption, domestic violence), children involved, urgency level, opposing party represented, and fee expectations.
Intelligence report shows employment, income signals, and location before you call. Know if they can afford your retainer — before you invest 30 minutes in a consultation.
Contested divorces are high-value ($5K–$15K+ retainers). Responding in 5 minutes instead of 5 hours is the difference between a $10K retainer and losing the case to a competitor.
FirmFirst's family law intake form captures the right questions for each case type.
Custody, divorce, or adoption — your family law intake form captures case type, urgency, children involved, and key details. Embed it on your website or share a standalone link.
Prospect submits inquiry
Text and email with prospect name, case type, urgency level, and intelligence signals. Review it on your phone between meetings or from the couch.
You're notified in 30 seconds
Employment data, location, contact validity, and LinkedIn profile — you know who you're calling before you dial. Build rapport naturally.
You call back prepared
You responded in 3 minutes. The next fastest firm took 4 hours. The prospect felt heard, trusted you, and signed. That's how 79% of clients choose their attorney.
Client signs retainer
"Family law inquiries come in at all hours. FirmFirst lets me respond from my phone in minutes, even when I'm not at my desk. My conversion rate went from 18% to 42%."
Under 30 seconds. You get a text message and email with the prospect's name, case type (divorce, custody, etc.), urgency level, and intelligence signals. You can review and respond from your phone.
Your intake form includes urgency-level questions that flag high-priority cases (active DV situations, emergency custody). These inquiries trigger immediate notification so you can respond appropriately. All data is encrypted and access-controlled.
No. You can embed the FirmFirst intake form on your current site with a single code snippet, or share a standalone form link. Setup takes under 5 minutes. No developer required.
You keep using FirmFirst — nothing breaks. We'll prompt you to upgrade to Pro Solo at $49/month, which is less than one billable hour for most family law attorneys. Pro gives you unlimited inquiries plus person enrichment.
Yes. The intelligence report shows employment data, location, and income signals before you call back. You can prioritize prospects who signal ability to pay a $5K–$15K contested divorce retainer over those who may need a referral to legal aid.
Free for 10 inquiries per month. No credit card required.