For Attorneys
79% of legal consumers hire whoever responds first. FirmFirst notifies you in 30 seconds when a prospect submits an inquiry, gives you an intelligence report on who they are, and lets you respond from your phone — between court appearances, at lunch, or from home.
Wednesday. You're in court all morning.
9:15 AM
Four inquiries arrive while you're in court
Real estate closing, estate plan, business formation, and a family matter. All submitted through your website.
9:16 AM–12:30 PM
Emails sit in your inbox
You're arguing a motion. No notification, no auto-response, no system.
12:45 PM
You check your phone over lunch
Four new emails. You start calling back.
1:15 PM
Three of four tell you the same thing
"I already hired someone. They called me back this morning."
1:16 PM
One prospect answers
She was still deciding. You close the estate plan. But three others — a combined $12,000+ in retainers — went to attorneys who responded faster.
3 of 4
Three prospects hired someone else while you were in court. Not because you're a worse attorney. Because you were slower.
Court appearances, depositions, client meetings, drafting. You're doing the work you're trained to do. Meanwhile, 4 inquiries arrive and sit unanswered for hours. 79% of those prospects will hire whoever responds first — and it's not you.
Before FirmFirst, your only option is a 20-30 minute consultation call to figure out if a prospect can afford your services, has a real case, and isn't wasting your time. At $300/hour, that's $150 gambled on every unqualified lead.
Solo attorneys bill only 2.9 of 8 hours per day. Intake admin — manual emails, phone tag, inbox searching, data entry — eats the other 5. That's $15K–$35K in lost billable time annually.
higher conversion when you respond in 5 minutes vs. 30 minutes
MIT / HBR Lead Response Study
The moment a prospect submits an inquiry, you get a text and email with their name, case details, and contact information. Review it on your phone between court appearances, at lunch, or while waiting for a client. No inbox checking required.
Before you dial, see phone type (mobile vs. landline), email validity, employment and income signals, location, and LinkedIn profile. Know if the prospect can afford your retainer — before you invest 30 minutes in a consultation.
From the notification, tap to call or tap to email. Pre-built response templates let you acknowledge the inquiry in seconds. The prospect hears from you in 3 minutes. The next attorney takes 4 hours.
In court? In a deposition? Auto-response tells the prospect: "Thank you, I've received your inquiry and will contact you shortly." They know they've been heard. You've bought yourself time without losing the lead.
Your intake form captures case type, urgency, and key details. Embed it on your website or share a direct link. Setup takes 5 minutes — no developer required.
Prospect submits inquiry
Text message and email with prospect name, case summary, and intelligence signals. Your phone buzzes. You see who they are and what they need — instantly.
You're notified in 30 seconds
Employment data, contact validity, income signals, LinkedIn profile. Walk into every callback knowing who you're talking to and whether they can afford your services.
You review the intelligence report
You responded in 3 minutes. The next attorney took 4 hours. The prospect felt heard, trusted your responsiveness, and signed. That's how 79% of clients choose their attorney.
You call back first and win the client
"I'm in court 3 days a week. Before FirmFirst, I'd come back to 5-6 unread inquiries and half of them were already gone. Now I get a text, glance at the intelligence report, and call back between hearings. I've closed twice as many clients this quarter."
Under 30 seconds from the moment a prospect submits your intake form. You receive a text message and an email with the prospect's name, case details, and intelligence signals. If you're in court, the auto-response covers you until you can call back.
Phone type (mobile vs. landline), email validity, employment and employer data, income signals, geographic location, and LinkedIn profile. You know who you're calling and whether they can likely afford your retainer — before you invest time.
Yes. FirmFirst is mobile-first. Notifications come via text message. The prospect dashboard works on any phone browser. Tap to call, tap to email. Built for attorneys who work between courtrooms, not behind a desk.
FirmFirst handles prospect data — information from people who have submitted an inquiry but haven't yet engaged you as their attorney. All data is encrypted in transit and at rest, and access is restricted to your account. See our Trust Center for details.
Free for up to 10 inquiries per month — enough to test the system with real leads. Pro Solo is $49/month, which is less than one billable hour. Includes unlimited inquiries, person enrichment, and intelligence reports.
Free for 10 inquiries per month. No credit card required.