01
Prospects contact multiple firms simultaneously
Personal injury clients submit forms to 3–5 law firms at once. The first callback wins. Second place gets nothing. This isn't a relationship sale — it's a speed race.
For Personal Injury Attorneys
The first attorney to call back wins the case
Personal injury prospects contact 3–5 firms simultaneously. The first callback wins. FirmFirst ensures you respond in minutes — not hours — and convert more high-value cases.
How a $45,000 contingency fee disappears
Saturday afternoon. You're running errands.
2:15 PM
Auto accident — prospect searches for attorneys
Rear-ended at an intersection. Neck pain, vehicle totaled. She Googles 'personal injury attorney near me' from the emergency room waiting area.
2:22 PM
Forms submitted to 4 firms
Yours, two billboard firms, and one referral from a friend. She's in pain and wants someone to take this off her plate.
2:28 PM
Competitor calls her back
A PI firm with FirmFirst got notified in 30 seconds. Their paralegal called within 6 minutes with case details already reviewed.
2:45 PM
Retainer signed
The competitor took the case on contingency. Estimated case value: $150K settlement. That's $45K–$50K in fees.
Monday 9:00 AM
You see the inquiry
43 hours too late. She's already retained counsel. The case is gone.
$45,000
That's the contingency fee another firm earned because they responded in 6 minutes. You responded in 43 hours.
Personal injury-specific challenges
02
High-value cases require fastest response
Auto accidents, medical malpractice, and workplace injuries are high-value ($15K–$75K+ contingency fees). Losing one case to a slower response time costs more than a year of FirmFirst.
03
Referral sources expect professionalism
Doctors, chiropractors, and other referral partners send you cases because they trust you. Slow response to their referrals damages the relationship and dries up your pipeline.
higher conversion at 5 minutes vs. 30 minutes — speed is the entire game in PI
Clio Legal Trends Report
How FirmFirst helps personal injury attorneys
Respond first, win the case
Get notified in under 30 seconds when a PI prospect submits. Call back from your phone before they hear from any other firm.
Personal injury intake form template
Pre-built form with PI-specific questions: incident type (auto, slip-and-fall, medical malpractice, workplace), injury severity, treatment status, insurance information, and statute of limitations urgency.
Intelligence report for case qualification
See employment, location, and contact signals before the first call. Assess case viability and ability to proceed before investing consultation time.
Never miss an after-hours accident inquiry
42% of inquiries arrive outside business hours. Accidents don't wait for Monday. FirmFirst captures every inquiry and notifies you instantly — $49/month vs. losing a $45K contingency fee.
Built for every personal injury case type
FirmFirst's personal injury intake form captures the right questions for each incident.
- Auto Accidents
- Motorcycle Accidents
- Truck Accidents
- Slip and Fall
- Medical Malpractice
- Workplace Injury
- Product Liability
- Wrongful Death
- Dog Bites
- Nursing Home Abuse
- Construction Accidents
- Premises Liability
- Pedestrian Accidents
- Bicycle Accidents
- Catastrophic Injury
- Brain / Spinal Cord Injury
How it works for personal injury attorneys
1
Prospect submits inquiry
Auto accident, slip-and-fall, or medical malpractice — your PI intake form captures incident type, injury severity, treatment status, and insurance details. Embed it on your site or share a link.
1
Prospect submits inquiry
2
You're notified in 30 seconds
Text and email with prospect name, incident type, injury severity, and intelligence signals. Review on your phone — even from the golf course.
2
You're notified in 30 seconds
3
You call back prepared
Employment data, location, and contact validity help you assess the case before the first call. Prioritize high-value cases over fender-benders.
3
You call back prepared
4
Client signs retainer
You responded in 4 minutes. The next firm took 6 hours. The prospect chose you because you called first, sounded prepared, and made them feel like a priority.
4
Client signs retainer
Results from personal injury attorneys
< 5 min Average response time
21× higher conversion at 5 min vs 30 min
$49/mo Less than one billable hour
Common questions from personal injury attorneys
Can I filter inquiries by injury type or case value?
Yes. Your PI intake form captures incident type (auto, medical malpractice, workplace, etc.) and injury severity. You see this immediately in the notification, so you can prioritize high-value cases over minor fender-benders.
How does FirmFirst help with referral source inquiries?
When a doctor or chiropractor sends a referral, the prospect fills out your intake form like any other inquiry. You're notified in 30 seconds with full details. Fast, professional response strengthens your referral relationships.
Do I need to change my existing website?
No. Embed the FirmFirst intake form on your current site with a single code snippet, or share a standalone form link. Setup takes under 5 minutes.
What happens when I hit 10 inquiries on the free plan?
You keep using FirmFirst. We'll prompt you to upgrade to Pro Solo at $49/month. For a PI attorney, that's a fraction of one contingency fee — and it only takes winning one extra case to pay for years of FirmFirst.
Does FirmFirst work for mass tort or class action intake?
FirmFirst is designed for individual case intake for solo and small firm attorneys. For mass tort or class action intake requiring hundreds of submissions, you may need a specialized platform. But for your standard PI practice — auto accidents, slip-and-falls, medical malpractice — FirmFirst is purpose-built.
Start winning more personal injury cases
Free for 10 inquiries per month. No credit card required.
- Free for 10 inquiries/month
- No credit card required
- Setup in under 5 minutes