Client Acquisition Platform Built for Law Firms

Never miss an inquiry.
Respond first.
Win the client.

79% of legal consumers hire whoever responds first. FirmFirst helps solo and small law firms capture every inquiry, respond in minutes, and convert more prospects into clients.

FirmFirst mobile dashboard showing instant inquiry notification on attorney desk with laptop and notebook
of clients hire first responder
79% of clients hire first responder Martindale-Avvo
higher conversion with 5-min response
21× higher conversion with 5-min response Industry benchmark
annual revenue lost to slow response
$36K–$60K annual revenue lost to slow response Average solo practitioner
notification delivery time
< 30 sec notification delivery time FirmFirst platform

You're losing clients to attorneys who respond faster

The math is straightforward—and costly

$36K–$60K/year

Lost clients from slow response

One missed client per month at $3K–$5K per matter. Most solo attorneys are losing far more than one.

14%

Average firm conversion rate

Top performers convert 40%+. The difference? They respond in 5 minutes, not 5 hours.

1–2 hours

Time wasted per new client

Manual intake tasks instead of billable work. That’s $15K–$35K annually at $288–$345/hour.

The Difference

What Client Intake Looks Like — With and Without FirmFirst

Drag the slider to see how attorneys move from missed leads and manual chaos to instant response and automated intake.

  • Leads go unanswered for hours

    Voicemails pile up while you're in court

  • 1–2 hours wasted on manual intake per client

    Time that should be billable

  • Only 14% of leads convert to clients

    86% of your marketing spend is wasted

  • Intake scattered across email, voicemail, and forms

    No single source of truth

  • Respond to every inquiry in under 30 seconds

    Before your competitor even sees it

  • Automated intake saves 1–2 hours per client

    Reclaim $15K–$35K in billable time yearly

  • Convert 38%+ of leads into paying clients

    2.7× the industry average

  • Every lead captured in one unified dashboard

    Phone, web, email — all in one place

Built on three principles

Speed. Simple. Trust.

Speed

Grow your practice

Capture every inquiry from any channel. Get notified in under 30 seconds. Respond from your phone in minutes, not hours. Win clients before competitors even see the email.

  • Instant SMS notification
  • Auto-response to prospects
  • Multi-channel capture (email, web form, phone)
  • Mobile-first dashboard

Simple

Effortless to use

Set up in 5 minutes. No learning curve. Works on your phone between court appearances. Start free with 10 inquiries per month—no credit card required.

  • 5-minute setup
  • No technical knowledge needed
  • Mobile-optimized for attorneys on the go
  • Freemium—try before you pay

Trust

Protect your practice

Know who you’re dealing with before you pick up the phone. See email validity, phone type, device signals, and location—all in one intelligence report.

  • Email & phone validation
  • Device & network analysis
  • Person enrichment (employer, social profiles)
  • Fraud signal detection

From inquiry to client in minutes, not days

1

Inquiry arrives

Prospect submits your intake form, sends an email, or calls your number. All channels flow into FirmFirst.

Step 1: Inquiry arrives
2

You’re notified instantly

Your phone buzzes within 30 seconds with the prospect’s name, issue summary, and a link to the full details.

Step 2: You’re notified instantly
3

Prospect gets auto-response

They receive immediate confirmation setting expectations for your response time—no waiting, no wondering.

Step 3: Prospect gets auto-response
4

Intelligence report builds

While you review, FirmFirst runs signal analysis—email validation, phone verification, device check, location analysis.

Step 4: Intelligence report builds
5

You respond in minutes

Tap to call, tap to email, review intelligence, add notes—all from your phone. Respond before competitors even check their inbox.

Step 5: You respond in minutes
6

Win the client

You responded first. You knew who they were before the call. You converted a prospect your competitors will never even contact.

Step 6: Win the client

Trusted by solo and small firm attorneys

"I went from responding in 6 hours to responding in 3 minutes. My conversion rate doubled in the first month."

Sarah M. Family Law Attorney, Austin, TX
2× conversion rate increase

"The intelligence report saved me from wasting 30 minutes on a consultation with someone using a burner phone and disposable email. That alone paid for the subscription."

David K. Estate Planning Attorney, Denver, CO
Red flag detected before callback

"Setup took 4 minutes. I embedded the form on my website and started getting notifications the same day. This is what legal tech should be."

Maria L. Immigration Attorney, Miami, FL
4-minute setup time
< 3 min Average response time
38% Average conversion rate (vs. 14% industry avg)
50+ Active beta firms

Common questions

How long does setup take?

Less than 5 minutes. Sign up, customize your intake form, get your embed code or shareable link, and you’re live. No technical knowledge required.

Do I need to install anything?

No. FirmFirst is 100% web-based. Works on any device with a browser—desktop, tablet, or phone.

What if I’m already using a practice management system?

FirmFirst works alongside your practice management software (MyCase, PracticePanther, and others). We capture and qualify inquiries, you manage cases in your PMS. Integration coming in Phase 2.

How do you handle attorney-client privilege?

All prospect data is encrypted in transit and at rest. We never share data outside your firm. Detailed compliance documentation available at /trust.

Can I cancel anytime?

Yes. All plans are month-to-month with no contracts. Cancel anytime from your account settings.

What counts as an inquiry?

One submission from one prospect through any channel (web form, email, phone, SMS). Multiple submissions from the same person count as separate inquiries.

Start winning clients before your competitors respond

Free for 10 inquiries per month. No credit card required. Setup takes 5 minutes.

  • No credit card required
  • 5-minute setup
  • Cancel anytime